This video was created for the Women Deliver Young Leader program — a global organization of young people fighting for the health and rights of girls and women within their communities and beyond. It was meant to be an inspirational call to action for the Young Leaders at the 2019 Women Deliver Conference in Vancouver, Canada. The Change Starts with You(th) video was so successful that it garnered further traction, becoming a major part of the assets used to inspire new potential Young Leaders to join during the 2020 Young Leaders recruitment campaign. The video was also shared on all of the Women Deliver social channels.
Every photo or clip highlights a real Women Deliver Young Leader in action. I synthesized the photos and footage from hundreds of assets sent to Women Deliver from around the globe, animated the video and set it to music that I selected to enhance the impact of the content.
While working for The Thomas Collective, I compiled and edited a highlight reel showing the process behind their strategic brand solutions. This video was meant to drive new business by featuring past success stories and the creative thinking that achieved that success.
Georges Duboeuf is a French wine brand that is internationally known for their Beaujolais Nouveau. To celebrate the 2017 vintage, I created a full campaign (see print and digital as well), which included filming and editing a series of videos highlighting Ari Robinson, the artist that created the winning label design for the 2017 vintage of Georges Duboeuf’s Beaujolais Nouveau.
The video shoot took place over two days in New York City and included a full interview with Robinson about herself and her work. The videos were shared as a series on social media leading up to the wine’s official release date.
AZO®, the feminine health brand, wanted to be more transparent in how they source the cranberry ingredients for their AZO Cranberry® line. To solve for this, I filmed and edited a series of informational social media videos. Filming took place over the course of two days at one of the cranberry bogs in Rhode Island where cranberries are sourced for AZO® products.
In the fall of 2017 the well-known probiotic brand, Culturelle®, held the Project Playground Search. To raise the awareness of the importance of outdoor play on children’s health, Culturelle® promised $100,000 to a school in need of a new playground.
I was responsible for designing the entry forms, and creating the design assets for the webpage and newsletter announcing the search. I also created this video as a wrap-up for the Culturelle® brand team, highlighting the impactful outcomes of the campaign.
