Jacob’s Creek, as the Official Wine and Promotional Partner of the US Open Tennis Championships, hosts an annual press event in New York City in partnership with Novak Djokovic to kick-off the event and celebrate the “Our Table” campaign.
Along with designing the materials for the event (see print work here), I was asked to photograph the 2016 Jacob’s Creek ‘Our Table’ event at the Refinery Rooftop in NYC. My photograph of the vegan lasagna created from a recipe made by Djokovic was featured on People.com, MensJournal.com and Well + Good.
In order to engage the LGBTQIA+ community, Mercedes Benz put on a series of events focused on engaging the queer community and celebrating their growing access to equal rights. The New York City event coincided with the New York International Auto Show at the Javits Center, so the event was hosted within the Mercedes Benz showroom floor. I was asked to collect photo and video content at the event, which included performances by Mary Lambert and vogue performer Jamel Prodigy, and was hosted by Jane Lynch.
In the world of home goods, New York City Market Week is equivalent to what New York City Fashion Week is to clothes. During the 2018 New York City Market Week, I photographed the new series of Micro Cotton® towel collections. A sampling of these photographs were been published in LDB Interior Textiles magazine.
New York City’s Bryant Park hosts an annual Winter Village which draws visitors from around the world. I was asked to photograph a few different events for the Bryant Park 2016–17 season, including the opening night, tree lighting and opening of their 2017 Winter Carnival.
During that time I had the opportunity to photograph performances by Olympic skaters, Johnny Weir, Javier Fernandez, and skating duo Kaitlyn Weaver and Andrew Poje. One of my photographs from the Winter Carnival opening was featured on the popular Instagram account @nyceeeeats.
AZO® wanted to raise its customer awareness by breaking into the Instagram platform. For the first year of the brand’s presence on Instagram I created all of the visuals for the account.
During that time, AZO®’s Instagram account won numerous awards, including PR Daily’s Video and Visual Award for Best Social Media Design and an Award of Distinction from the Communicator Awards for Digital, Social Content & Marketing Campaign - Branded Social Campaign.
When the government of Chile wanted to introduce the suite of Chilean Pisco to the U.S. market, I was brought on to photograph a series of cocktails for release on their social media channels, as well as to design for and photograph events for industry experts. The full campaign was able to garner a 77% growth rate of on-premise accounts and won several awards, including Marketing Campaign of the Year, by American Business Awards (<$5 Million).
The French wine brand, Louis-Jadot, wanted updated aspirational imagery created that could be used for their social media channels. The photoshoot focused on the luxury aspect of the wine brand while highlighting its French background. I photographed and edited all of the imagery, including working with a photo stylist to set up the lighting and staging appropriately.
up4® is a national probiotics line that is focused on overall wellness and quality. I was brought on to be the brand photographer and editor for their Instagram account for a year while they updated the look and feel of the brand. The series of photoshoots I worked on focused on the full up4® line and was meant to portray their commitment to overall wellness and show how the product fit into that lifestyle.
