Kelsey Dolgenos

Deliver for Good is a global campaign to apply a gender lens to the Sustainable Development Goals (SDGs), showing the need for investment in girls and women.

I created the new look and feel for Deliver for Good brand. My intention was to make brand output more inviting by using a light color scheme and providing white-space. I also implemented the use of simple illustrations to add visual interest without detracting from the important message of the content. The illustration on the top of the provided newsletter is a stylized version of the United Nations building in New York City where the United Nations General Assembly is held every year.

Other assets I created for the brand include GIFs and static social posts, a full set of brand guidelines, and a library of illustrations.

If you are interested in seeing more examples of the newsletter, see here. If you would like to see more of the Deliver for Good brand, see here.

Women Deliver—in partnership with IISD and NAP Global Network—published this research report in early 2021 to explain the connection between climate change and sexual and reproductive health and rights (SRHR).

I created the design for the report, all the way from concept to final execution. The report is meant to have a ‘global’ feel, so I mostly avoided imagery of people, and instead focused on a theme of topographic maps to give the report a visual theme that didn’t rely on direct iconography. I pulled photographs that would portray climate change while deliberately avoiding traumatic imagery of devastation. All photos are pulled from open source Flickr accounts, Unsplash, or directly from the Women Deliver photo library (all photo credits are noted by, or on, the photograph). Some photos are laid out in a way to break up similar page layouts, and others are manipulated into amorphous shapes meant to mirror the shapes of the topographic maps throughout the report.

I also created social media assets heralding the release of the report, using similar photo treatments and topographic designs.

If you would like to see the report in its entirety, you can visit the Women Deliver website here.

Every year prior to the holiday season MVP Health Care supports the Regional Food Bank in their Holiday Hunger Appeal Campaign. The campaign contains two calls to action - one for individuals to donate to the food bank to support individuals in need, and the other to help people find food that need it.

Design elements every year include digital ads in the Albany-Rensselaer train station, and in CDTA busses, as well as print elements, with bus shelter ads, and CDTA bus wraps.

George Duboeuf — the internationally known French winery — wanted to create buzz around the release of their 2017 Beaujolais Nouveau vintage. As part of a full campaign (see print and video elements here as well) I created an infographic explaining the history of the winery and the varietal, and a social media countdown series to share updates about the distribution of the wine and build anticipation for the release date.

Culturelle® has asked me to create a number of infographics over the years, whether they be to highlight a product launch, topical date or just to raise consumer awareness. For each design I was given a script and asked to create a visually engaging infographic with the information at my disposal.

up4®, the national probiotics brand, wanted to expand their advertising into audio and video, so I created a campaign of banner ads and overlays to supplement their video campaign. These ads have been optimized to run on TubeMogul, YouTube, Pandora and SoundCloud. The angled subtle gradients are meant to mimic the updated design of the box, and the color differences reflect the three major up4® products: Adult, Women’s and Ultra.

Women Deliver is a global advocacy brand fighting for the health and rights of girls and women. With the rise of the COVID-19 pandemic, disaggregated data surrounding the disease has widened the gender gap. With this series of graphics the intention was to bring attention to the cross sections of COVID and gender inequality in order to instigate action.

I created graphics to be able to input on the website, as well as to share on social media (both Instagram and Twitter sizes) to further the reach. After initial success, I also created a follow-up social media set to continue driving traffic to the webpage.

The full website for this campaign can be found here.

AZO® wanted to raise its customer awareness by breaking into the Instagram platform. For the first year of the brand’s presence on Instagram I created all of the visuals for the account.

My work on this project was honored by multiple awards, including Social Media Design of the Year for PR Daily’s Video & Visual Awards and an Award of Distinction from the Communicator Awards under the category of Digital, Social Content & Marketing Campaign - Branded Social Campaign.

To see more of my images for AZO®, please see my photography page.

I played a major part in creating the social media assets surrounding the Women Deliver Young Leader Class of 2020 search. The process started with outreach through social media channels, newsletters, WhatsApp and elsewhere to garner interest in the program. Through the efforts of the Women Deliver team, we were able to get a record number of applications for this cycle.

Once the applications had been narrowed down to the final cohort of Young Leaders, I was responsible for creating assets to announce the new class. This included GIFs, static posts (including a pennant design that I ideated and executed), and video editing. As part of the video editing process I also created a frame that was shared out to all new Young Leaders to add to their Instagram stories if they wished.

DuPont Nutrition & Health wanted a design template for emails and landing pages to be used for a series of conferences, including VitaFoods Europe, VitaFoods Asia, SupplySide West, Food Ingredients Asia and Probiota America. I created all of the landing pages, emails and videos, as well as the original desktop and mobile templates.

Culturelle® sends quarterly newsletters and I have been responsible for the design and upkeep of their newsletters for the past two years. During that time, the newsletter was the recipient of the “Best Organizational e-Newsletter, External” for the Bulldog Awards.

up4® — the national probiotics line focused on overall wellness — wanted to engage their online audience and drive people to the website. To achieve these goals I designed a sweepstakes around the concept of “New Year, New You.” The campaign included multiple landing pages and print materials, and was meant to portray the youthful uniqueness of the brand through the color choices and photo selections.